Ford does a lot of good things for our military. The problem is, people don’t know about it. So we created PROUD TO HONOR, a military initiative that would:
1)-Raise awareness for their existing programs.
2)-Build stronger relationships with veterans / active service members.
We leveraged existing Ford partnerships and surprised our veterans with NFL legends and celebrities.
We launched a military-inspired Ford apparel line to sell online, where 100% of the profits went to military charities.
We also asked our brave men and women to strike a pose and model for us.
To spread the word, we shared the trials and triumphs of our service members on Ford social channels.
