To up the ante with the NASCAR partnership, Ford went on a mission to celebrate their dedicated fanbase, and to crown one lucky winner as NASCAR’s biggest fan.
This campaign was all about the fans. To get the word out, we created an online content series where fans got to hang out with their favorite drivers. The tricky part with these were:
1)-Keeping the element of surprise
2)-Sticking the landing.
We also created short, quick videos that highlighted the NASCAR culture along with playful Q&A’s with the drivers.
Out of the 7,000 submissions, we invited the top finalists for a chance to compete for the title of “NASCAR’s Biggest Fan” during Ford Championship Weekend in Miami.
No campaign is ever complete without a case study video, so here we go…