Copywriter
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NBA

To commemorate their 75th anniversary, the league wanted to feature 75 Mt. Rushmore moments from the NBA Finals.

We created an interactive platform on the NBA website where fans took a “personality quiz” that matched a Finals moment with their answers.

 

The quiz generated a graphic card (a nod to our old basketball cards) showcasing an NBA Finals moment that was shareable on social media.

 

The graphic cards were accompanied by a video that relived their Finals moment in all its glory.

An example of a My Finals Moment: Michael switching hands in mid-air.

 

An example of a My Finals Moment: Steph splashing 9 threes against Lebron and the Cavs.