The military has a language uniquely their own. The Army supplied us with reference materials that needed to be edited down into more “people speak” for potential high school recruits that were thinking about entering the service.
When Spice Islands launched their new Sauté Sensations line, they wanted to use a playful tone on “world travel” with their different flavors. Snappy headlines, punchy descriptions and landing on that delicious dinner-in-minutes messaging.
American Family Insurance wanted a UX redesign for their website. Getting insurance information can be a bit overwhelming, so our main objective was to make the complicated, simple with reassuring copy between icons and visuals.
